War paint against Mediocrity

Monday, 21 November 2011

If you watched my most recent video, you will have seen me talking about the new Illamasqua store that's just opened in Liverpool. I was lucky enough to be invited to the launch event for the store and had a lovely evening that mainly consisted of playing with some of the most beautiful products I've ever seen.

I have been aware of Illamasqua for a while, mostly from reading about it on blogs. It's only been around for the past three years so it's still a relatively new brand, but it has become well known in the beauty community as a brand that takes risks, both with the products it releases (green lipgloss anyone?) and the incredibly beautiful, theatrical images it uses when publicising new collections. In the words of M&S, this is no ordinary makeup brand! It's a brand that embraces being different, standing out in a crowd, putting as much colour and sparkly stuff on your face as is physically possible and being bloody fabulous. This is a brand that has been missing from Liverpool for far too long.

The event took place in the new Illamasqua store (which, if you're from Liverpool, is in the Met Quarter) and was a super-glamourous evening featuring flamboyant performers, yummy cocktails and fabulous free lash and lip treatments. I was excited to meet fellow Scouse blogger, Lucy, of Lalalucy, as I've been reading her blog for a while now and it meant I wasn't just wandering around on my lonesome all evening!

Oh so many pretty colours...

The store is absolutely packed full of gorgeous things to look at; I was like a child in a sweetshop! Lucy and I spent a lot of our time just moving from product to product, sticking our fingers into pots of sparkly things and going "oooh!" The lovely Illamasqua team were constantly on hand to demonstrate all of the different products and explain more about the brand. After practically drooling over the amazing display of lashes, we were treated to a lash application of our choice and Lucy and I, being serious magpies, went for the gorgeous Decadence lashes, which are decorated in tiny little crystals.

Lucy and I with our amazing lashes!

Also, did I mention that ALEX BOX was there?! Argh! For some reason I didn't expect her to be there, so when I saw her in the store, all green and fabulous, I got a bit star-struck. Also there was the MD, Joseph Corré, (Vivienne Westwood's son - seriously, how awesome is this brand?!). Both Joseph and Alex just looked far too cool for me to actually go up and speak to, but I did shoot a few awe-filled glances their way, which I'm sure they appreciated and weren't freaked out by at all...

After a quick speech from Alex, thanking everyone for attending, (any time Alex, any time) there was a performance by La Fleur Mecanique, which was basically a very beautifully made up lady dancing inside a big mechanical flower; very intriguing! This was to celebrate the launch of Illamasqua's new perfume, Freak, which has definitely made my Christmas list (the bottle has a SNAIL on it!).

Myself, Lucy and Hayley, who looked after us all night.

What a fab evening! As we were about to leave, we were given ridiculously good gift bags - I would have been happy with just my sparkly lashes! Here's what was inside...

Bronzing Duo in Glint & Writhe, Illumine Oil in Pulse and Intense Lipgloss in Femme

Lashes in 017 and Decadence (these are the ones I had on at the event - they're reusable so I was given the box to keep them in once I'd taken them off. LOOK HOW SPARKLY!)

I can now officially say I am in love with this brand. I was so impressed, I went back to the store the following Saturday for a 'transformation' (makeover). Will probably do a separate post on that soon (I bought something amazing). I now have a list as long as my arm, of products that I desperately need in my life!

What do you think of Illamasqua? Got any products to recommend? Are you jealous of my lashes? You should be ;)

All photos courtesy of the Illamasqua Facebook page, apart from the one of me and Lucy and the ones of my goodie bag, which are my handiwork.


  1. Fab Post Chick, was sooo much fun. Cant wait to see what you picked up, all their make up is stunning x x

  2. I wish I lived near an Illamasqua store! I'm in love with the brand! x

  3. I want to try this brand so much but I'm a bit apprehensive of ordering online if I haven't ever seen the product in the flesh. Or box. Or whatever. I did get a little sample of their perfume in a glossybox today though and it smelt gorgeous, unfortunatly the price was not.


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